Of course, data is critical, and we sometimes forget to collect it in an unbiased manner. The way the idea arose, how he researched the field, and benchmarked the industry are inspiring and enlightening. The first lesson we draw from this book concerns how Jeff Bezos went from a career as a Wall Street executive to a startup founder across the country, in Seattle.
Parents and family members, well-intentioned as they may be, are not always helpful.Īnd we - yes, I've been there - think for days and sleepless nights getting nowhere in this circle of doubt, ‘am I going to regret it?’ This is a dilemma that professionals of all walks of life face when considering pursuing their business ideas instead of looking for a steady job. In particular, how do you decide to leave a well-paid job to start a project in a new field, using a new technological environment that is growing but also quite obscure? How do you go about making choices in life? ‘In the end, we are our choices.’ - Jeff Bezos, Commencement Speech at Princeton University, May 2010 There are lessons to be learned in all of its pages, and some are about how to be a horrible boss - yes, Jeff does not seem to be a warm and cuddly boss - but, in the end, there are three main reasons why I think Brad Stone's ‘The Everything Store’ is a must-read for everyone wanting to go into entrepreneurship and, actually, financing entrepreneurship. By reading this book, I went from knowing about the tip of the iceberg to understanding deeply how Amazon was built, how it adjusted its business model as time went by, and how it finally made money. Jeff Bezos and the history of Amazon is one of those examples. I'm an advocate for lifelong learning, and one of the best ways to jump up the experience curve is to learn from these fantastic role models that have dedicated their lives to making their vision and goals a reality.
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